Working on the Rocket Principle

Sometimes all of us work on the Rocket Principle, which is ‘unless there is fire up our @r$e we don’t move. So I have been working with this client, actually a good friend, for nearly 9 months, on his marketing strategy, website and social media, and the work-baby is finally delivered. And only because it became critical for it to be launched, the client/friend stepped up gear and got cracking. It was this website that needed to be up in 48 hours, in time for an international event. The content has been ready for nearly 8 months. So finally the website goes live and the appreciation is a blast! And he is shocked and overwhelmed.

So really is it important that you neglect things till the last moment?

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